Lead Influencer Creative Strategy

May 14, 2024

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Job Description

The Walt Disney Company?s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly-personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits deliver.
Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney?s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.
Disney Streaming is looking for a Manager, Influencer Strategy to help guide influencer marketing campaigns from development through execution. As an essential addition to the Influencer Marketing team, the Manager will help guide the strategic vision on how the Walt Disney… Company engages and works with influencers across our various brands. Reporting to the Director, Influencer Marketing & Strategy, this role will be responsible for providing strategic guidance, developing influencer concepts, drafting creative briefs, and setting trackable campaign goals for all first- and third-party influencer campaigns. In addition to supporting the activation of influencer marketing campaigns, they will also be responsible, in collaboration with the Influencer Relations and Campaign Execution team, for best practices across all social media platforms, staying up to date on Disney brand safety guidelines, and adapting our campaign processes to increase awareness and engagement around all influencer activations.
Responsibilities:
? Guide strategic vision of each influencer campaign
? Develop and draft influencer creative concepts for all first- and third-party campaigns
? Develop strategic briefs for brand campaigns in partnership with Campaign Execution team
? Set and develop content calendar for influencer activation across our major brands
? Manage cross-functional team planning to develop and execute campaigns
Basic Qualifications:
? 5+ years of experience in an influencer marketing role and/or similar function leading high-priority Brand projects with multiple key stakeholders
? Deep understanding of the influencer marketing space
? Background in media and brands as well as shepherding large scale, cross-channel influencer marketing campaigns.
? Experience working with highly matrixed marketing organizations
? High degree of competency around influencer marketing strategy, campaign planning and management.
? Demonstrated analytical and problem-solving skills.
? Experience in digital media, talent/artist relations, public relations and/or marketing.
? Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok, and Snapchat.
? Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics).
? Demonstrated ability to juggle scope and resources to meet deadlines consistently.
? 2+ years of experience managing direct reports

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